Accommodate In My Direction
The communication accommodation theory (CAT), also referred to as speech
accommodation theory, asserts that in communication, people unconsciously adapt their
behaviors to fit their situation. Speakers and listeners modify their communication behaviors to
better adapt to other speakers/listeners present (Buzzanell & Burrel, 1996; Watson & Gallois,
1998). It is something that people do everyday when communicating. We adapt our style of
communication with others to either gain approval or separate ourselves (Buzzanell & Burrel,
1996; Gass & Seiter, 2003).
People can react differently to different types of accommodation (Buller & Aune, 1992
