Grounded Theory is a qualitative research technique where instead of starting with a theory, the researcher beings with the data and uses the data to generate a theory. Starting with a theory before analyzing the data is not allowed. The theory is not created from analyzing research literature, but from systematically analyzing the data through both inductive and deductive reasoning.
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Data analysis techniques:
Open coding - Data is divided into categories and analyzed for common themes.
Axial coding - Connections are made between categories.
Selective coding - Categories and connections between them form a story line to describe phenomenon.
Development of a theory - A theory, based entirely on collected data, is created to explain the phenomenon
