Grounded Theory is a qualitative research technique where instead of starting with a theory, the researcher beings with the data and uses the data to generate a theory. Starting with a theory before analyzing the data is not allowed. The theory is not created from analyzing research literature, but from systematically analyzing the data through both inductive and deductive reasoning.
Data analysis techniques:
Open coding - Data is divided into categories and analyzed for common themes.
Axial coding - Connections are made between categories.
Selective coding - Categories and connections between them form a story line to describe phenomenon.
Development of a theory - A theory, based entirely on collected data, is created to explain the phenomenon