Blogging: personal participation in public knowledgebuilding
on the web
Chimera Working Paper Number: 2005, 02
Mark Brady
mbrady@essex.ac.uk
Blogs have emerged from a humble beginning to become a highly networked mass of online
knowledge and communication. All kinds of research, from searching for the best price of the latest
mobile phone, to more rigorous forms, are conducted through the blog medium. The mechanisms
that provide the possibility for blogs to link to each other provide possibilities for collaboration and
knowledge sharing in a fast, public and convenient manner. This working paper discusses the
lessons that can be learned from collaboration and research in the blogosphere with a view to how
they can be applied to academic and commercial research.
